#Web Wednesday Must-Reads, Hospitality Edition

Happy 12.12.12 everyone! To cap off this notable day, here’s some interesting reads for you to digest, related to our bread- and-butter strengths: hospitality technology, social media and online reputation management.

Best Practices for Optimizing Online Reputation and Reviews

Re-Evaluating Your Hotel’s Social Media Strategy For 2013 | By By Tom Costello

Best Western Passes 500000 Fans On Facebook Leads All Hotel Brand Pages

How Restaurants Are Engaging the Mobile Foodie

How Your Favorite Restaurant Uses Twitter to Get You to Come to Dinner

Study quantifies financial impact of good online reviews for hotels

Google+ Communities: Good for users, marketers, and Google

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