#WebWednesday Must-Reads

Happy Web Wednesday friends! Yes, it’s time for another installment of our weekly round-up of interesting reads pertaining to hospitality and travel social media, user-generated content and online review trends. This past week there has been a lot of industry buzz specifically around online review sites as well as social media’s impact on the travel experience as a whole, so we hope you enjoy our selections. Also, a friendly reminder to sign up for our next free webinar on December 11th on Leveraging Reviews to Improve Hotel Operations which will be available and recorded for all who register.

Google begins adding Frommer’s reviews to Google Plus — minus the Frommer’s credit

TripAdvisor reveals ‘secrets’ for higher visibility on world’s largest travel site

Travelers’ Technology Preferences Revealed in Text100 Digital Index: Travel & Tourism: Study reveals consumers’ top vacation motivations and influences

TripAdvisor CEO pushes hotelier participation

Social media important in the inspiration and experience stages of travel, not for bookings 

For hotels, social media is a customer service channel, not a distribution channel

Bonus Opportunities Come with Social Media

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