Logotype
The Revinate Logotype is the visual representation of our company and our brand; it must be used consistently and only in the approved formats outlined here. The primary ways to use our logo are in Revinate Blue (PMS 2945C) over a white background or knocked out (in White) of a Revinate Blue background or Revinate-approved photo. Secondary to this is knocking it out of another Revinate Brand color called out in the color palette below. A solid black logotype is also available but should only be used when necessary due to production limitations.





Mark
The Revinate Mark is a suitable alternative to the Revinate Logotype only in instances when the Revinate Brand is already clearly called out. It is never to be used in conjunction with the Revinate Logotype.





Attribution
The Revinate Attribution is for use on websites and mobile apps which use Revinate technology, as well as in print when referencing those websites and apps.





Incorrect Usage
The Revinate Logotype should be used consistently—and only in the approved formats outlined above—in order to maintain the integrity of the Revinate Brand. Alterations to our Logotype, Mark, or Attribution of any kind should be avoided at all costs; below are some examples of common misuses.






Color Palette
The Revinate Color Palette should be used in reference to Revinate whenever possible to reinforce our brand and maintain consistency.
Primary (Revinate Blue)
#004E9B
Website/Apps - Logo, Top Navigation, App Icon Background
Secondary (Website Main CTA)
#FF6400
#CC5000
Secondary (App CTAs)
#00B0F2
#008CC1
Tertiary (Charts & Infographics)
#4292A3
#47ACC0
#C5764C
#E88E6D
#E96763
#F98181
#6EAC33
#8FC56B
#E68429
#F89B43
#E860C3
#F378E5
#D1A625
#E8C766
#4CB278
#6EC594
#8B799B
#9695BA
#7798C0
#7CB5EC
Typeface
Lato is the primary typeface chosen for Revinate's headlines and callouts. OpenSans is our secondary typeface and should be reserved for body copy. Both should be used (in their respective contexts) whenever possible in print and on the web.
Lato Light (300) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Lato Bold (700) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Lato Regular (400) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Lato Black (900) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Open Sans Light (300) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Open Sans Regular (400) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Open Sans Semi-Bold (600) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Open Sans Bold (700) - Regular, Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+