Brand Assets - Revinate

Logotype
Mark
Attribution
Incorrect Usage
Color Palette
Typeface
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Logotype

The Revinate Logotype is the visual representation of our company and our brand; it must be used consistently and only in the approved formats outlined here. The primary ways to use our logo are in Revinate Blue (PMS 2945C) over a white background or knocked out (in White) of a Revinate Blue background or Revinate-approved photo. Secondary to this is knocking it out of another Revinate Brand color called out in the color palette below. A solid black logotype is also available but should only be used when necessary due to production limitations.

REVINATE BLUE – PMS 2945C Preferred usage; use only on white and light backgrounds.

REVINATE WHITE / KNOCKOUT Use only on dark backgrounds.

REVINATE BLACK For limited use only on light color backgrounds.

CLEAR SPACE REQUIREMENTS The clearspace minimum is equivalent to the vertical height of the letter “N” in the logotype regardless of the size at which the logotype is reproduced.

MINIMUM SIZE REQUIREMENTS For print media, the width of the logotype should be no less than 24mm. For digital media, the width of the logotype should be no less than 80 pixels.

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Mark

The Revinate Mark is a suitable alternative to the Revinate Logotype only in instances when the Revinate Brand is already clearly called out. It is never to be used in conjunction with the Revinate Logotype.

REVINATE BLUE – PMS 2945C Preferred usage; use only on white and light backgrounds.

REVINATE WHITE / KNOCKOUT Use only on dark backgrounds.

REVINATE BLACK For limited use only on light color backgrounds.

CLEAR SPACE REQUIREMENTS The clearspace minimum is equivalent to the vertical height of the letter “N” in the mark regardless of the size at which the mark is reproduced.

MINIMUM SIZE REQUIREMENTS For print media, the width of the mark should be no less than 8mm. For digital media, the width of the mark should be no less than 23 pixels.

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Attribution

The Revinate Attribution is for use on websites and mobile apps which use Revinate technology, as well as in print when referencing those websites and apps.

FULL COLOR – PMS 2995C & PMS 2945C Preferred usage; use only on white and light backgrounds.

REVINATE WHITE / KNOCKOUT Use only on dark backgrounds.

REVINATE BLACK For limited use only on light color backgrounds.

CLEAR SPACE REQUIREMENTS The clearspace minimum is equivalent to the vertical height of the letter “N” in the attribution regardless of the size at which the attribution is reproduced.

MINIMUM SIZE REQUIREMENTS For print media, the width of the attribution should be no less than 24mm. For digital media, the width of the attribution should be no less than 80 pixels.

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Incorrect Usage

The Revinate Logotype should be used consistently—and only in the approved formats outlined above—in order to maintain the integrity of the Revinate Brand. Alterations to our Logotype, Mark, or Attribution of any kind should be avoided at all costs; below are some examples of common misuses.

DO NOT ALTER PROPORTIONS

DO NOT ROTATE

DO NOT OUTLINE

DO NOT SKEW

DO NOT RECOLOR OR ADD GRADIENTS

DO NOT ADD DROP SHADOWS OR FILTERS OF ANY SORT

Color Palette

The Revinate Color Palette should be used in reference to Revinate whenever possible to reinforce our brand and maintain consistency.

Primary (Revinate Blue)

#004E9B

Website/Apps - Logo, Top Navigation, App Icon Background

Secondary (Website Main CTA)

#FF6400

#CC5000

Secondary (App CTAs)

#00B0F2

#008CC1

Tertiary (Charts & Infographics)

#4292A3

#47ACC0

#C5764C

#E88E6D

#E96763

#F98181

#6EAC33

#8FC56B

#E68429

#F89B43

#E860C3

#F378E5

#D1A625

#E8C766

#4CB278

#6EC594

#8B799B

#9695BA

#7798C0

#7CB5EC

Typeface

Lato is the primary typeface chosen for Revinate's headlines and callouts. OpenSans is our secondary typeface and should be reserved for body copy. Both should be used (in their respective contexts) whenever possible in print and on the web.