Campaigns / Featured
Treat Yourself Thursday – Flash Sale. 20% Off Autumn Rates for 24hrs only…Don’t Miss Out
Subject Line
Treat Yourself Thursday – Flash Sale. 20% Off Autumn Rates for 24hrs only…Don’t Miss Out
Subject Line
Sent: Sep 17, 2020
Brand: Limerick Strand Hotel
Category: Featured, Promotional
Hotel location: Ireland
Our thoughts:
Limerick Strand Hotel combines FOMO and seasonality to provide past guests with a great offer. The subject line makes the contents of the email clear, which likely explains the high open rate and CTR (Avg open rate 18% & CTR 1.7%). In addition, the email content is on-brand, the offer is displayed above the fold and the email is the perfect length.