Treat Yourself Thursday – Flash Sale. 20% Off Autumn Rates for 24hrs only…Don’t Miss Out

Our thoughts:

Limerick Strand Hotel combines FOMO and seasonality to provide past guests with a great offer. The subject line makes the contents of the email clear, which likely explains the high open rate and CTR (Avg open rate 18% & CTR 1.7%). In addition, the email content is on-brand, the offer is displayed above the fold and the email is the perfect length.