WFH: Semiahmoo Retreat 💻 🌊
Sent: May 2022
Brand: Semiahmoo Resort (Columbia Hospitality)
Hotel location: Blaine, WA, USA
Semiahmoo Resort successfully targeted a new segment of travelers - the remote worker - offering them a WFH set-up and a room discount. They also went one step further and geotargetted their Canadian database since they are so close to the U.S./Canadian border. The campaign subject line got a lot of attention, with an open rate of 48%! This successful one-time campaign, generated 40 room nights. A great example of how you can use your current database to tap into a new segment of travelers.