Isidro Jimenez is the the Marketing Manager at Sawridge Inns & Conference Centres. He is responsible for all digital marketing initiatives across the portfolio’s three hotels.
Because of outdated marketing technology, Isidro and his team found it nearly impossible to communicate effectively with their brand’s past guests. Without such data points as stay history and preferences, they were unable to target their database with relevant offers and personalized messages. The team also found it difficult to control the quality of communications across all three hotels. Because of these challenges, they had trouble hitting their revenue targets.
When Isidro was introduced to Revinate by a colleague, he was able to say “goodbye” to blasting his entire database with generic campaigns for good. Now, he can easily build “smart” guest segments, create personalized campaigns and offer incomparable experiences – resulting in more repeat business. Having access to a team of industry experts has also given Isidro an extra boost of confidence.
With one single campaign, Sawridge Inns was able to drive $45,000 in revenue. This and other high-performing campaigns have made it much easier for Isidro and his team to reach their budget and quota goals across the entire portfolio.