Opened in 2013, Tropica Island Resort, located in Fiji’s Mamanuca Island Group, prides itself on offering a quintessential Fijian experience. Because the 24-room boutique adult only resort is owner-operated, there is no corporate office helping with sales and marketing. Every campaign and marketing program is developed and launched by a single marketing person, so access to support and ease-of-use are important considerations for all technology products.
The owners, Rob and Sue Cecconi, decided to move from MailChimp to Revinate Marketing in order to consolidate their different guest databases and better segment their audience to enable more personalized emails. An important consideration was ensuring that wholesale customers received a different call to action, encouraging them to book through relevant partners, whilst OTA and direct guests are encouraged to book directly with the hotel.
In addition to fool-proof segmentation, Revinate Marketing has allowed Tropica Island Resort to have a more streamlined process for email marketing. Sue Cecconi explains, “The fact that Revinate integrates with our other systems and automates so much of our email communications is great, as it saves us so much time. From the moment a guest books, I know that they’re going to automatically receive all the correct information and offers, at just the right time, to prepare for their journey, thanks to Revinate’s proven reliability.”
Sarah Aitken, Marketing Coordinator at Tropica Island Resort, manages all marketing campaigns for the resort. She values the resources that Revinate provides marketers and leverages the best practices and prompt support she receives when she needs it. She says, “I have felt supported by Revinate from day one on the job. Not only is the product elegant and easy to use, but there is so much content available that allows me to market with confidence. In addition, I love that Revinate Marketing lets me get to know our guests and engage with them like I know them, which is really important for a boutique property.”
Using Revinate Marketing, Sarah has been able to drive 6x ROI on room revenue and amenity offers. While the owners are thrilled with these numbers, Sue notes, “There is no doubt that Revinate has made a difference to our bottom line and how we engage with our customers.”