Millennium & Copthorne Hotels select Revinate to Improve Guest Satisfaction


Amsterdam, The Netherlands – Revinate today announced that Millennium & Copthorne Hotels plc (M&C) has selected Revinate’s SaaS solution for online reputation management across its global portfolio of hotels. M&C will be adopting Revinate’s Online Reputation Management Solution at both the corporate and property levels, emphasizing the hotel group’s commitment to maximizing guest satisfaction, whilst driving new bookings and revenue.

Nayan Peshkar, M&C’s Vice President for Revenue Management & E-commerce, said, “We selected Revinate after an in-depth evaluation process. The critical deciding factors were, first, whether it could help us to continually improve guest satisfaction, which is a vital target in an increasingly competitive hospitality market. Second, we were looking for a service supplier that could help us leverage customer satisfaction information to drive sales. Our evaluation concluded that Revinate had the experience, global reach and approach necessary to help us achieve these objectives.”

M&C has recently upgraded many of its customer facing systems and processes, introducing new CRS technology, and enhancing its website branding and functionality. Revinate’s appointment signals a further step in the company’s rapid digital development, strengthening its capability to monitor, capture and most importantly act upon guest satisfaction data across the properties.

Adarsh Rangaswamy, M&C’s Digital Marketing Manager, added, “Revinate’s platform works for us on multiple levels. From the group perspective it provides visibility and comparison metrics for all of our properties in aggregate or grouped by brand or region, whilst at the hotel level, operating staff will be able to engage directly with guests to provide that unique experience, based on a thorough understanding of all guest feedback.”

Maarten Plesman, Revinate’s VP of EMEA said, “We are thrilled to have the opportunity to work with the world-renowned brand M&C. Due to the immediate impact of guest feedback and the regional nuances around social media best practices, hotel groups are challenged in their ability to provide the best possible service to demanding guests. To help them, we deliver the insights to engage with their guests in the most meaningful way. All this is available around the clock to hotels anywhere in the world through our global network of offices, world-class SaaS platform and 24/7 support. It’s nice to once again see confirmation of our qualification to serve the most aspiring brands and hotel groups.”



Thomas Landen
Marketing Manager EMEA
Revinate, Inc.
Phone: 0031.20.240.3013

About Millennium & Copthorne Hotels
Millennium & Copthorne Hotels plc is a dynamic, global hotel company, which owns, asset manages and/or operates a worldwide portfolio of approximately 120 hotels across seven distinct global brands – Grand Millennium, Millennium, Grand Copthorne, Copthorne, M Hotel, Studio M and Kingsgate – throughout Asia Pacific, Europe, Middle East, and North America. It has been listed on the London Stock Exchange since 1996,
Through its umbrella brand, Millennium Hotels and Resorts (MHR),the group has an outstanding reputation for excellence, taking pride in exceeding the needs of its business and leisure travelers.