Today, Revinate announced the availability of its email marketing certification course, specifically designed for hoteliers. The online course is designed to help digital marketers build a successful and personalized guest communications strategy which leverages guest data and industry best practices.
The fourteen training modules build upon in-person classes delivered to hundreds of hoteliers around the globe. It includes strategies and best practices that help hoteliers build a successful email marketing program to generate maximum revenue, increase brand awareness and help establish long lasting relationships with guests.
The training modules include:
- Why Email Marketing?
- The Guest Journey
- Seasonality & Holidays
- Segmentation & Personalization
- Building Guest Loyalty
- Ancillary Revenue With Upsells
- Subject Lines That Open
- Anatomy of the Successful Email
- Database Maintenance
- Deliverability & Sender Reputation – Coming Soon
- Legislation / GDPR / CCPA – Coming Soon
- Measuring Results – Coming Soon
- Regional Industry Benchmark Reports – Coming Soon
- Email Marketing SOP for Hoteliers – Coming Soon
The training is delivered by hospitality veterans, Darya Subotka and Kristina Haga of Revinate. Prior to Revinate, Darya worked in corporate travel management, travel agencies, and OTAs in operations and marketing roles in Europe and North America. Prior to joining Revinate, Kristina worked for Starwood Hotels and Resorts, both on property and in corporate functions, where she focused on loyalty and digital marketing, guest communication and member engagement.
Christina Nordhagen, Marketing Manager at Sea Containers London, says, “I really loved the whole course. I thought it was super interesting and useful. It all felt incredibly current and actionable. I look forward to testing out what I have learnt immediately.”
Kelly Robb, Revinate’s VP of Marketing and Growth says, “Feedback from our in-person email marketing classes was incredibly positive and I’m pleased that we can now deliver this course, and certification, online. I know that many hotels today are looking to do more with less and our hope is that this succinct course can help marketers quickly drive ROI from email.”
Hoteliers interested in taking the course and becoming certified can visit: https://edu.revinate.com/
Revinate is hospitality’s global leader in guest data management and marketing, with solutions for CRM, marketing automation and reputation management. In both 2019 and 2020, Revinate received Hotel Tech Report’s Top Rated Email Marketing and CRM Product. Founded in 2009, Revinate services customers around the globe with offices in San Francisco, Amsterdam and Singapore and counts tens of thousands of the world’s leading hotels as customers.
For more information, visit www.revinate.com.