Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies with a portfolio of over 1,300 hotels in operation and under development. Its brands include Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni.
Sarah Garis, a seven-year veteran at the company, moved into a social media position in August of 2011 and her first project was to drive a pilot program with the goal of selecting an Online Reputation Management solution for the company. The team looked at other software solutions but ultimately decided to do a 34-hotel pilot with Revinate for a couple of reasons. First, they wanted a solution that was custom designed for the hospitality industry, with solutions for both property and corporate level users. Second, they wanted a solution that would work for both select-service and full service hotels. Confident that Revinate would meet their needs, Sarah rolled out Revinate to the pilot customers.