online review managementBack to library
“Fillmore’s executive leadership is intimate with the resonance and importance of its online reputation. We address our online reputation as a core operational tool every day.”Jeff Iavarone, Leadership Team
Fillmore Hospitality is a well-known, forward-thinking hotel ownership/management company that takes an unprecedented entrepreneurial approach to managing its hospitality assets. Since its inception two years ago, the organization has taken on ten branded and independent properties in major urban markets including San Francisco, San Jose, San Diego, Chicago, Fort Lauderdale, New Orleans, and Sonoma, California. Adding to its current success, Fillmore Hospitality has an additional six properties in development with the Cambria Suites brand, also to be located in top cities coast to coast. Jeff Iavarone, part of Fillmore’s leadership team, says, “Although we’ve only been in business for the past couple of years, our company has successfully driven our portfolio with an aggressive revenue generation model, far exceeding industry norms based on market performance and RevPAR performance.”
One major factor that enabled Fillmore Hospitality’s quick and successful entry into the hospitality industry is the company’s focus on intently listening to guests and utilizing their feedback to improve operationally. From its inception, Fillmore Hospitality relied on Revinate, which, at the time, was a young company starting to make waves in a traditional industry. The company realized then that online reputation management needed to be a key area of their core focus. “Fillmore’s executive leadership is intimate with the resonance and importance of its online reputation. We address our online reputation as a core operational tool every day,” says Jeff. As a result, Fillmore Hospitality properties are leaders of their competitive sets. Most of the properties also rank in the top ten of the TripAdvisor Popularity Index for their markets, which enforces Fillmore’s attention to Revinate’s Online Reputation Management.