online review management

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David Tan, Online Marketing Executive


Hamilton Island Enterprises (HIE) is unique in hospitality for many reasons. One reason is that the company owns the Whitsunday Island itself, as well as the attractions, the restaurants and the four main hotels located there. Another reason is that the company is on the forefront of social media measurement and ROI studies. While many hotels and management companies invest time and resources in online reviews because they intuitively understand the importance of online reputation, HIE is at the forefront of analyzing the financial return of social media management.

Hamilton Island was rated the most popular travel destination by Google Australia in 2011 and was the Island featured in the award winning “Best Job In The World” campaign. Each hotel on the island serves a specific visitor, from newlyweds seeking an unforgettable luxury honeymoon experience to families on school holidays looking for activities to suit every age. qualia is amongst the most highly awarded luxury retreats in Australia and has hosted celebrities including Oprah Winfrey, Pink, Naomi Watts and Miranda Kerr to name just a few. The four-star Reef View Hotel is the most popular accommodation on Hamilton Island, especially with families and groups.  Offering intimate boutique accommodation designed for couples, the Beach Club Resort has a tranquil location on Catseye Beach. Charming and reasonably priced, the Palm Bungalows are an affordable choice for guests seeking the privacy of a self-contained garden cabin.