online review managementBack to library
“By allowing me to compare our reviews against our competitors, and to see how we rank across all the major review sites, Revinate gives me the analysis that I would never have gotten doing manual searches.”Robert Gaines, Internet Marketing Coordinator
Hilton Austin is an 800-room property that caters to both business and leisure travelers. At the end of July, 2010, the staff began using Revinate to manage their online reviews and social media mentions. Prior to Revinate, the staff was solely focused on TripAdvisor reviews and would log in to TripAdvisor every few days to read and respond to their reviews. While the team did have access to another tool prior to Revinate, it was less intuitive and had limited functionality.
In June of 2010, Las Vegas Hilton, now known as Las Vegas Hotel & Casino (LVH), made the decision to try to organize a program around online reviews. Trying to figure out what was being said about the property was becoming an endless task that Robert Gaines, Internet Marketing Coordinator, spent his days manually tracking down by visiting multiple review sites, OTAs, Twitter and Google. Marc Guarino, the Vice President of IT Las Vegas Hilton, recommended Revinate and in June, 2010, the property signed up for service. From the first time he saw Revinate, Robert Gaines loved the product. He says, “Just bringing all reviews into one central place was enough to win me over. I know it does a ton more but it was worth it for that feature alone. I immediately saw a huge time savings.”