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“Not only does Revinate aggregate user-submitted reviews from all the top review sites, it has greatly enhanced our ability to report on our property’s performance.”Brooke Doucha, Senior Manager, Corporate Communcations
Holiday Inn Club Vacations® is a growing network of seven branded vacation resorts, with an additional location in Las Vegas set to join the brand in 2012. Holiday Inn Club Vacations began using Revinate at their flagship property, Orange Lake Resort, the largest resort in the network with 2,478 villas. In 2012, the brand plans to expand its use of Revinate to all seven resorts.
Long-time believers in online reputation management, Holiday Inn Club Vacations was an early adopter of Radian6 to monitor brand mentions and Hootsuite to engage across social media. However, given the growing importance of online hotel reviews and the very specialized requirements of reputation management for hotels, Holiday Inn Club Vacations sought out a comprehensive monitoring and engagement platform that is exclusively focused on hospitality. Revinate was selected, in no small part because ease-of-use is critically important to wide team adoption. The team was pleased to find that Revinate was much more than an online review site “listening platform”. Brooke Doucha, Senior Manager, Corporate Communications, says, “Not only does Revinate aggregate user-submitted reviews from all the top review sites, it has greatly enhanced our ability to report on our property’s performance.”