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“We are embracing a new way to communicate with our guests, learn about our hotels, and project our image and we can already see the benefits. We find it to be a new and fascinating challenge and are very happy to be working with Revinate to achieve our goals.”Lucas Raganhan, Customer Relationship Manager
With a growing tourist economy and the largest and most active social media population in Latin America, Brazil’s hospitality industry has one of the greatest potentials for innovation in the digital age. Unfortunately, few hotels have devised strategic approaches to make the most of this huge opportunity.
Lucas Raganhan, Customer Relationship Manager for Hotéis Deville, one of the more forward- thinking hotel chains in Brazil, explains, “Social media is very popular among consumers in Brazil, but amongst the majority of hoteliers, there is still a lack of understanding about the importance of online reputation and social media. We always strive to be at the forefront of technology, so when we realized the importance of these channels amongst modern travellers both worldwide and in Brazil, we knew we had to become pioneers in the field.”