online review management

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“Revinate really is a one-stop shop for managing a hotel’s online reputation. I can easily monitor what is being said and track our success against the competition. The software is easy to use, comprehensive and includes better features than we had with our previous solution.”

Rob Robinson, Director of Operations


Parc 55 Wyndham hotel is a 1000+ room property located in the heart of San Francisco’s bustling shopping and business center. The hotel caters to both business and leisure travelers looking for luxurious accommodations in a prime location. Parc 55 Wyndham is managed by a subsidiary of Highgate Hotels, L.P., a management company that takes online reputation management very seriously. In May, 2010 the management company did a review of their reputation management solution mandated at the property level. The previous solution, ReviewAnalyst, was replaced by Revinate at its 30 hotels, including Parc 55 Wyndham.

Rob Robinson is the Director of Operations at the property. Once he saw Revinate, he was very pleased with the switch. Rob uses Revinate daily to manage the hotel’s reputation. He responds to all negative reviews from within Revinate and appreciates how easy it is to engage on the review sites and OTAs. And his efforts don’t go unnoticed. He often hears from guests that they are impressed by how closely the hotel monitors its feedback and how quickly staff respond to reviews. This attention to detail has been a factor in new bookings.