online review management

Back to library

“By allowing me to compare our reviews against our competitors, and to see how we rank across all the major review sites, Revinate gives me the analysis that I would never have gotten doing manual searches.”

Robert Gaines, Internet Marketing Coordinator

SUCCESS STORIES

Independently owned and operated by the Edward Thomas Collection, Shutters on the Beach is a luxury hotel that is conveniently located within 20 minutes of the Los Angeles Airport, Beverly Hills and Hollywood. Shutters is also within walking distance of the quintessential oceanside Santa Monica Pier. Gregory Day, a 20 year hospitality veteran, has been the general manager of the Santa Monica hotel since 2008.  Prior to joining Shutters on the Beach, Day worked with Fairmont Hotels for 13 years. Prior to Fairmont, Day worked in the food and beverage division of Pebble Beach Resorts in Pebble Beach, California.

In many ways, Day is on the bleeding-edge of his industry. When many GMs were lusting after the iPad for personal use, Day provided them in premiere suite rooms, free of charge. When many hotels were just starting to think about online review sites, he had a full time employee focused exclusively on social media. He explains, “I always felt it was extremely important to understand how the public perceives our hotel. Market perception is critical in this business.”

DOWNLOAD FULL STORY