online review management

Back to library

“Thanks to Revinate, I can now spend 30 minutes doing work that used to take me 3 to 4 hours. Revinate is a one-stop shop that helps me do my job faster and better.”

Tom Ullring, General Manager


Tom Ullring, General Manager of SpringHill Suites Greensboro is an internet sleuth. Using Revinate, he actively monitors forums, blogs, news and social sites to uncover opportunities to drive more business to his hotel. He has successfully reached out to people who have had disappointing stays at other hotels in the area and has even captured group business by reaching out to a family planning a large reunion in the area.

“People are sharing so much information online these days,” Tom says. “If you’re smart and approach them the right way, there’s a lot of business to be won.” For example, Tom was monitoring mentions of his property and came across a Facebook post from a local water park that mentioned hotels in the area. Tom reached out on Facebook to introduce himself and see how the two businesses could work together. Today, as a result of that post, SpringHill Suites is promoted by the park as a preferred partner and is able to sell discounted tickets at the front desk. The partnership has brought some good business to the hotel in the summer months, when it has traditionally been slower, given its more corporate clientele.