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With more than 300-rooms and suites, The Peninsula Chicago is a sophisticated downtown luxury hotel set within the renowned Magnificent Mile. Like most five-star properties, The Peninsula Chicago is hyper-focused on customer satisfaction and tries to read every review and mention of the hotel in an effort to understand what people love about the property and where improvements can be made.
The Peninsula Chicago was one of Revinate’s first customers. It didn’t take long to convince Marc Anderson, Director of Marketing, that Revinate would save both time and resources. He explains, “For as long as TripAdvisor has been around, we have been tracking our reviews manually. When I saw the first demo of Revinate, I knew immediately that it would help us quickly make order of our reviews and allow us to analyze our results, which we had never been able to do before.”