In a blog post yesterday on Gadling, Tom Joyansmeyer describes a largely failing social media practice among hotels, but then points to the success of two Revinate customers, the Roger Smith Hotel and Kimpton as proof that some hotels do get it. He thinks the future is bright and ends, “The possibilities are immense, and hotels, a bit slow to move in social media, appear to be on the brink.” Read the whole post here.
And, on ITBusinessEdge, Ann All discusses how companies are trying to learn more/ about their customers through social media. She points to Revinate as a service that allows it’s clients to understand customers better through aggregated online reviews. Read the article here.