THEMEN
30+
Advantages of email marketing, email marketing objectives, segmentation, building guest lifecycle campaigns, automated campaigns, creating an email marketing calendar, email design, deliverability, measuring success and more!
MYTHOS: „E-Mail-Marketing ist tot“
While this is not true, the old way of marketing with generic blasts to your entire database is most certainly dead. Today's email marketing is personal and should feel more like one-on-one communication with your guests.
This powerful introduction to hotel email marketing will give you the building blocks to create your own successful program.
Try setting up at least one automated campaign per stage. Our recommendations include: We Miss You (Inspiration), Confirmation (Booking),
Upsells (Pre-Arrival), Welcome (On-Property), and Winback (Post-Stay).
TIPP: Setup Automated Campaigns
Everything you need to know
Understand what drives success in hotel email marketing and how to align your program to measure your efforts.
Measure your success like a pro
Herausforderungen für Hoteliers, der Stellenwert des E-Mail-Marketings, Ziele des E-Mail-Marketings, das Auffinden von E-Mail-Gelegenheiten, Guest-Journey-Zyklus, Segmentierung & Targeting, Betreffzeilen, Farbverwendung, Links, Social Proof, Call-to-Actions, A/B-Tests, Link-Tracking, Umsatz-Tracking und mehr!
Email continues to deliver the highest ROI of all digital channels—more than 4x higher than other marketing channels.
Higher Return on Investment
Get to know industry best practices that will take your email marketing to the next level and lift bookings and revenue
Best Practices
Learn how to understand and maintain your database and use segmentation to improve engagement your communications
Leverage Guest Data
E-Mail-Marketing für Hoteliers
Der ultimative Leitfaden zum
Hotel E-Mail-Marketing
The Basics of
New to hotel email marketing or looking to take your skills to the next level? This guide will give you everything you need to know to start sending emails like a pro.
Hotel E-Mail-Marketing
The Basics of