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Can Better E-Mails Help Hotels Win Back Business from the OTAs?
For hotels, winning business back from online travel agencies has become priority number one. In a competitive online booking landscape teeming with options, hotels are struggling to stand out. So, where should discerning hotel marketers be looking to improve direct bookings? While some turn to big budget ad campaigns or SEO hacks, the foundation of the answer is much simpler. You need to cultivate a relationship with your guests.
As published on Skift, this article discusses how email is the key tool for hotels to connect with guests at all touchpoints and collect information that will help learn what the guest (incoming, current, or former) really wants.