Last week when I was QA’ing our newest feature, Social Media Searches, a light bulb went on in my head. We had created what Scott Johnson, our sales director coined an ‘opportunity finder’ for our clients.
The way Social Media Searches works is that you can create up to 10 searches for your property that are constantly running. Each search is comprised of up to 5 keywords or phrases. The first obvious search is for your hotel name. (Roger Smith Hotel might use the following phrases to ensure it captures all mentions: Roget Smith New York, Roger Smith Hotel, @rshotel, Roger Smith NY.) You should also set up searches for your competitors, your restaurants and bars. That likely leaves one or two searches to play with. I suggest setting up a prospecting search.
A few of our ingenious customers have relayed stories of winning business by doing live searches in Twitter for things like ‘Napa valley wedding venue recommendation’ or ‘hotel recommendation Las Vegas’ or ‘spa weekend ideas’. Now, with Revinate searching millions of sources including forums, comments, Facebook and blogs in addition to Twitter and news, now is the perfect time to turn social media into a new lead funnel.
For example, I created a prospecting search for one of our resorts in Phoenix. I used the following phrases: Phoenix spa, Phoenix wedding venue, and Phoenix resort recommendation. Within minutes, I began to see the results populating in Twitter, Facebook and on Forums. I was able to see people who were looking for recommendations in real time, for places to stay. We link you directly to the source so you can jump in and show you’re listening and you’re willing to win the business with a great offer and some reasons why he/she should stay with you.