Fall for Us this Autumn and Save 20% with our seasonal special offers 🍂

Our thoughts:

The Montenotte hotel uses the changing of the seasons to offer past guests a 20% discount and let them know what fall is like at the property. Rather than just pick a subject line and hit send, the hotel's marketing team took the time to A/B test some options and saw an 8% higher Click-through rate on version A (28% vs 20% CTR). You're looking at a winner! For reference, Version B's subject line: Save 20% with our Autumn Special offer 🍂