social media managementBIBLIOTECA
2015 Social Media Action Plan for Hoteliers
In this guide, hoteliers will get an overview of the social media landscape. They will also learn about the different types of social media interaction, how to build and operationalize the right plan for their specific hotel, how to set the right goals, and how to measure their success. We also have some tools in the final chapter that will help hoteliers build a plan, including a Social Media Calendar template, and a sample Social Media and Online Reviews Standard Operating Procedures document. This is your comprehensive guide to building a successful Social Media Action Plan in 2015.