guest relationship managementBIBLIOTECA
Breaking Down the Barriers in Guest Data
Most hotels rely on multiple solutions to manage guest communication and feedback. These tools include CRM software, request management systems, email newsletters, surveys, comment cards, and data in the PMS itself. While each solution has its place, most of these systems don’t speak to each other. This makes it difficult to leverage data to deliver personalized service and targeted marketing. In this article we will discuss ways to drive seamless integration between key property systems.