social media managementBIBLIOTECA
Hotelier’s Guide to Twitter
For hoteliers new to social media, this guide serves as a clear introduction to Twitter’s capabilities. We will present expert tips, tricks and best practices to reap the most value from Twitter as a brand development, customer service and sales tool. Throughout this guide we'll demonstrate the importance of maintaining a lively positive presence on Twitter. Arguably, Twitter allows hoteliers to be in close real-time contact with their guests like no other social media channel. A robust Twitter profile is a testament to your hotel’s commitment to establishing a strong brand presence and delivering superior guest satisfaction before your guests enter your property or after they have left. We hope it serves as a blueprint for your Twitter success.