online review managementBIBLIOTECA
How to Beat the Competition on TripAdvisor
When it comes to marketing impact, there is nothing stronger in the hospitality industry than the all-mighty customer review. In this one-hour Webinar, Revinate and TripAdvisor address what you should be doing to take advantage of this powerful marketing vehicle and how to rise to the top of TripAdvisor’s Popularity Index. We cover how to drive more feedback to woo prospective guests on TripAdvisor, why negative reviews can be good for business, best practices for handling tricky management responses, how to use reviews to drive direct bookings, and why leading brands are replacing traditional guest satisfaction with online review data.