social media managementBIBLIOTECA
Power Up Your Facebook
Today, 67% of adults online use Facebook. With 1.155 billion worldwide monthly active users sharing over one billion posts per day, the social network is far and beyond the most dominant social platform, particularly in North America. Unsurprisingly, 93% of hotel companies are managing a Facebook presence at both the global and property level. While many hoteliers have grasped the basics of managing a Facebook brand page, there are several advanced strategies and tactics to optimize a hotel's Facebook presence that are often overlooked by hospitality marketers. In this webinar, learn how these advanced techniques can help you grow your fan base and build brand advocacy, increase fan engagement and promote greater interest in your property, steal market share away from your competition and boost direct sales and drive more traffic to your website.