Revinate 2024 Guides
The complete guide to first-party data for hoteliers
Collecting and activating the right data is essential for effective marketing and personalization. But the technology and regulations for doing so are shifting.
Collecting and activating the right data is essential for effective marketing and personalization. But the technology and regulations for doing so are shifting.
of guests are willing to pay more for information and experiences that are more tailored to them. By neglecting personalization, you’re more likely to miss out on the sale.
of guests are willing to pay more for information and experiences that are more tailored to them. By neglecting personalization, you’re more likely to miss out on the sale.
What you get from this guide
You’ll come away with a strategic understanding of how to collect and activate first-party data to improve your hotel marketing performance.
- First, second, and third-party data overview
- The state of data collection: from cookies to regulations
- Tools for data collection and analysis
- Data collection and the guest journey
- How to generate more revenue with first-party data
You’ll come away with a strategic understanding of how to collect and activate first-party data to improve your hotel marketing performance.
- First, second, and third-party data overview
- The state of data collection: from cookies to regulations
- Tools for data collection and analysis
- Data collection and the guest journey
- How to generate more revenue with first-party data
By the numbers
“You’ll learn how to make the most of the data that you already collect from your customers throughout the guest journey. We share tips on how to create highly personalized campaigns that drive revenue, all while respecting your guests’ digital privacy.”
Karen Stephens
CRO
“You’ll learn how to make the most of the data that you already collect from your customers throughout the guest journey. We share tips on how to create highly personalized campaigns that drive revenue, all while respecting your guests’ digital privacy.”
Karen Stephens
CRO
By leveraging first-party data, you can have it all: money-making marketing campaigns, respect for data privacy and regulatory compliance, and exceptional guest experiences.
By leveraging first-party data, you can have it all: money-making marketing campaigns, respect for data privacy and regulatory compliance, and exceptional guest experiences.
By leveraging first-party data, you can have it all: money-making marketing campaigns, respect for data privacy and regulatory compliance, and exceptional guest experiences.
“Ivy will give our guests a point of contact at any point during their stay, no matter the hour or location [. . .] freeing up our staff to create more meaningful guest experiences.”
– Bob Jackson, CEO, Vintage Hotel Group