Inspiration
Das James Hotel promotete seine Winterspecials und erzielte 405 gebuchte Zimmernächte
Betreffzeile: Reisen zu entspannten Winterpreisen!
Gesendet: November 2022
Marke: Das James
Kategorie: Inspirierend
Standort des Hotels: Flensburg, Deutschland (EMEA)
Unsere Gedanken
Mit dieser einmaligen E-Mail-Kampagne segmentierte Das James Hotel seine Gästedatenbank und wandte sich an Gäste mit bereits bekannten E-Mail-Adressen. Das Hotel bewarb seine Winterurlaubs-Specials in einem Newsletter-ähnlichen Format. Diese einmalige Kampagne inspirierte 181 Gäste zu Buchungen und generierte insgesamt 405 Übernachtungen.
Öffnungsrate: 57%
Durchklickrate: 11%
Gebuchte Zimmernächte: 405
Hotel Das James promoted their winter specials to drive 405 room nights
Subject line: Reisen zu entspannten Winterpreisen!
Sent: November 2022
Brand: Hotel Das James
Category: Inspirational
Hotel location: Flensburg, Germany (EMEA)
Hotel Das James segmented their guest database — targeting those with known email addresses — with this one-time email campaign. The hotel promoted their winter holiday specials in a newsletter-type format. This one-time campaign inspired 181 bookers and generated a total of 405 room nights.
Open rate: 57%
Click-through rate: 11%
Room nights booked: 405
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