Inspiration
Landgoed De Holtweijde encourages holiday bookings in September
Subject line: Wat staat er op uw planning dit najaar?
Sent: September 2024
Property: Landgoed De Holtweijde
Category: Inspiration
Hotel location: Netherlands (EMEA)
Our thoughts:
It’s never too early to encourage guests to start planning for Christmas, New Year’s, or a late summer getaway. Landgoed De Holtweijde, for example, launched a successful late summer campaign to fill rooms while encouraging guests to plan their holiday stays. The late summer package went beyond just promoting rooms but focused on creating value for guests, offering 10% off services at the health & wellness center, plus one hour of private sauna access. The campaign was sent in Dutch, targeting local guests while excluding those with upcoming reservations and those whose emails contained an OTA domain. This campaign drove impressive results, proving that it’s never too early to boost bookings and ancillary revenue around the holiday season. This one-time campaign generated the following:
Open rate: 51.2% (regional average is 33.6%)
Click-through rate: 4.7% (regional average is 2.2%)
Room nights booked: 161
More inspiration
Landgoed De Holtweijde encourages holiday bookings in September
Inspiration Landgoed De Holtweijde encourages holiday bookings in September Subject line: Wat staat er op uw [...]
Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign
Inspiration Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign Subject line [...]
Kamalaya Koh Samui’s wellness newsletter drives high engagement and bookings
Inspiration Kamalaya Koh Samui’s wellness newsletter drives high engagement and bookings Subject line: Discover Longevity [...]
Landgoed De Holtweijde encourages holiday bookings in September
Inspiration Landgoed De Holtweijde encourages holiday bookings in September Subject line: Wat staat er op uw [...]
Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign
Inspiration Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign Subject line [...]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.