How is your online reputation?

Online reputation is becoming more and more important to attract guest to your hotel. Today more than 90% of all travellers worldwide say that their booking decisions are impacted by these online reviews. And these are not only travellers who book online, but also people who still use a travel agency store. In the weeks before making a final decision on what hotel to book, potential guest research more than 35 websites to learn more about your hotel and the reviews that you get from your guests.

How is your online reputation? Do you know how you are doing against your competitors? And what do guest like and dislike about your hotel?