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3 Ways Hotels Can Effectively Use Targeted Guest Marketing
Consumers today have grown to expect personalized experiences carefully curated to meet their needs as travelers. But, while better access to data and an increasing shift towards customer-centric thinking has enabled hoteliers to better understand their guests, most hotels are still behind in terms of being able to give guests what they really want.
All guests are different and in order to succeed in the increasingly customer-centric world, hotels need to customize experiences to meet a variety of needs. As featured on Skift, this article details ways hotels can create better experiences on a more personal level through targeted guest marketing – an intelligent way to strategically group and predict the needs of customers.