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Best Practices for Creating Engaging Surveys and Igniting Reviews

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As the popularity of reviewing hotels increases, survey designers need to consider how to re-invent the survey to become compatible with social channels, and in a style that is consistent with reviews. If a survey fosters open discussion with customers and gives them a place to review and share their feedback, they will be more likely to take the time to complete it. This document provides hoteliers with best practices for creating engaging post-stay surveys that can yield a more rounded view of the guest experience while honing in on specific aspects of the property.