social media management

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Creating your Social Media Action Plan for 2014


2013 was the year that properties and brands began operationalizing social media to increase revenue, market share, guest satisfaction and loyalty. However, for many hoteliers, managing their presence on social media and online review sites still seems overwhelming. In 2014 understanding how to create and operationalize a social media action plan and implement standard operating procedures. During this one-hour Webinar we will uncover the link between online reviews and revenue, what social media metrics you should be tracking and why, which sites you should be focused on and why, how to establish realistic performance goals and meet them, how to create a culture of social media awareness, and what resources and templates can help you get started immediately