online review management

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Driving Direct Bookings

Free article

Today, travelers have more access to hotel information than ever before. Research shows that guests are visiting numerous sites and doing multiple searches before they decide to book a room. Savvy hoteliers are quickly realizing the importance of a great online reputation and recognizing the things they can do to drive direct bookings. In this guide, we will look at some best practices for hotels looking to win customers doing pre-travel research.