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Email Marketing Best Practices for Hoteliers
When marketing to guests in your database, email has proven to be the most effective way to reach them. Forty eight percent of consumers prefer to interact with brands via email, and email conversion rates are three times higher than social media, with a 17% higher value in the conversion. If your goal is to get your past guests to re-engage and book direct, nurturing your guest database with relevant email content will give you the biggest return on investment (ROI) for your marketing budget.
But, there’s more to email marketing than just clicking “Send.” Internet Service Providers (ISPs) actively block suspected spammers. Consumers are picky about the promotional emails with which they choose to interact. And, you need a way to measure your ROI.
To be successful, your hotel’s marketing emails have to:
- achieve high delivery rates
- entice guests to open and click through
- convert guests to book or purchase
- produce measurable ROI
Watch this recent webinar to discover how to accomplish all of this with our email marketing best practices for hoteliers. We’ll show you how to create email campaigns that drive revenue and build valuable relationships with your guests.