With the prevalence of smartphones, travelers are increasingly using their mobile devices to not only research and make reservations, but also to book services on the road and to share their experiences. Hoteliers need to examine how they can leverage mobile technologies to reach guests on their chosen platform in order to improve guest experiences before, during and after their stays.

In this article, I will discuss new technologies that are enabling smarter engagement between businesses and mobile travelers, and how hoteliers should be thinking about servicing a whole new generation of guests who prefer to engage via their mobile devices.