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Envisioning the Future of Hotel Distribution and Online Marketing

Video

Following two decades of rapid evolution, the hotel distribution and online marketing environment finally appears to be stabilizing. Although still faced with challenges gaining visibility in an overcrowded online marketplace, rapidly developing new technologies, dictatorial online travel agents and hyper-squeezed margins, for many hotels the path towards the future seems to have clarified. Or has it?

During WTM in London SiteMinder and Revinate invited senior industry executives to participate in a group discussion. Under the guidance of Peter O’Connor they identified the issues, challenges and short-term priorities that hotels should focus on to maximize their online potential. In this webinar Peter O’Conner will outline the results of this input session and give an outline of what your peers see as top challenges and opportunities for hotels. After the webinar SiteMinder and Revinate will publish a white-paper written by Peter O’connor with the findings of the discussion.


Speaker

Peter O'Connor

Dean of Academic Programs at ESSEC Business School