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A Four Step Guide to Driving Guest Satisfaction
With the high cost of working with OTAs and the growing challenge of acquiring your own new customers, hotels are quickly realizing that they need to focus their efforts on driving customer satisfaction and capturing guests’ attention and loyalty at every stage of the travel process, from inspiration to post travel. By focusing on driving guest satisfaction, you improve your chances of having guests book directly with your hotel. With the distraction of mobile devices, social networks and the always-connected nature of life today, engaging guests and forging strong connections isn’t always easy. But to be successful, hoteliers need to figure out how they can drive the highest satisfaction possible, whether pre, during or post stay. This article covers some best practices for driving guest satisfaction at every stage of the travel cycle.