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How to Optimize Your Presence on Review Sites


The growth of hotel and restaurant review sites has made it increasingly challenging for social media and community managers to keep up with the latest updates to each platform. Each online travel community – from TripAdvisor to Yelp – continues to evolve, making changes to their management response policies, review ranking algorithms and social sharing functionality. Accordingly, many tactics on how to optimize your business’s presence go overlooked. In this free webinar, learn how to best manage your hotel or restaurant’s profiles across the most popular review sites by optimizing your listing to drive more traffic to your website, leveraging social media capabilities of each platform, and responding appropriately to published customer feedback.