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Is it Time to Rethink Traditional Guest Satisfaction?
The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how and where to gather customer feedback. Historically hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews provide a wealth of data about guest satisfaction to help hotels please customers. In addition, online reviews provide a social currency that drives new bookings and trust in hotels. For hotels and brands that believe in customer-centric approaches and aren’t afraid to rethink conventional solutions, Revinate invites you to learn more about our 360° approach to guest feedback, which combines online review and social media feedback with modern surveying techniques to replace traditional GSS. When analyzed in a uniform manner and shared publicly, this combined solution will improve operations, increase consumer awareness and drive new bookings.