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Unleashing Mobile’s Potential for Hoteliers

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According to the TripBarometer Study, 72% of travelers worldwide say the ability to book via mobile devices is useful, but only 37% of U.S. hotels are prioritizing mobile marketing. While hoteliers have been slow to take advantage of mobile's potential, OTA's have been quick to adapt. Since 65% of same-day bookings are made through a mobile device, a mobile plan is imperative for hotels that want a share of these travelers