guest marketingBack to library
Whitepaper: Envisioning the Future of Hotel Distribution and Online Marketing
With the hotel sector in a state of turmoil, how and where we sell to the customer is quickly evolving. Competition is increasing from OTAs, sharing economy players like Airbnb, and larger, more marketing-savvy hotel brands. Technology is evolving at blinding speeds and consumer expectations are shifting in new, unforeseen directions.
To help address this issue, Revinate, SiteMinder and ESSEC decided to host a visioning session with industry representatives from a variety brands like B&B hotels, Apax Hotels, Rixos Hotels and Magnuson Hotels.
By tapping into the wisdom of the crowd, we were able to identify the key distribution and online marketing challenges faced by hoteliers today. Fill out the form to access the full whitepaper and see our results.