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Black Friday Survey
Where is your hotel or group located?
Did your hotel run Black Friday Promotions in 2019?
Do you run campaigns for a single hotel or group of hotels?
Group of Hotels
What STR class most closely characterizes your hotel or group of hotels?
What Promotional Tactics did your hotel use in 2019? (Choose all that apply)
Value Add Promotions (Included services, amenities, etc.)
Price Discounts (% or $ off room rates, extended stay discounts, etc.)
Special Terms (Such as flexible cancellation, etc.)
What Value Add Promotions were used? (Open-ended)
What Discount Promotions were used? (Open-ended)
What Special Terms were used? (Open-ended)
Will these value-add promotions be used again in 2020?
Will these Discount Promotions be used again in 2020?
Will these special terms be used again in 2020?
What campaign performance do you expect from Black Friday in 2020?
Equal results to that of 2019
Better results than 2019
Worse results than 2019
How do you think Covid-19 will affect your hotel’s Black Friday sales this year?
What marketing channels will you use in 2020 to promote your offers? (Choose all that apply)
Web / Booking Engine
What will be your campaign targeting strategy for 2020?
This is used as a unique identifier only. You will not be contacted or added to our database.