Why Bad Reviews are Good for Business: Actionable Tips for Hoteliers

Live webinar

In September of 2012, TripAdvisor and PhoCusWright reported a series of notable statistics that emphasized the importance of responding to online reviews. Most notably, the survey of nearly 2,800 respondents showed that:

  • 57% of users agree that seeing hotel management responses to a review generally “makes me more likely to book it (versus a comparable hotel that didn’t respond to travelers)”
  • 84% of users agree that an appropriate management response to a bad review “improves my impression of the hotel”
  • 78% of users agree that seeing a hotel management response to reviews “makes me believe that it cares more about its guests”
  • 64% of users agree that an aggressive/defensive management response to a bad review “makes me less likely to book that hotel”

Join Revinate for a 30-minute webinar as an introduction to online reputation management and social media for hotels. We’ll discuss best practices for monitoring and measuring your hotel’s online reputation. During this session, we will review:

  • The changing marketing landscape for hotels
  • Tips and best practices on how to respond to online reviews
  • How to track customer sentiment from reviews
  • Tips for making rate decisions based on reputation
  • How to monitor social media channels for communication from guests