What You'll Learn
Coronavirus Survey: Hotel Impact
Sherri will share the findings of her survey on how hotels are being affected, including packages and promotions deployed to make up for lost revenue and advice for the future.
What You Can Do Today
We’ll share practical tactics that you can employ now, such as pre-arrival emails to reassure your guests, flexible cancellation policies, geo-targeted campaigns, upsells and more.
Prepare for the Bounce Back
Demand will return, it’s inevitable. When the rebound happens and travelers go to make up for accumulated holidays, we’ll help you be well-positioned to optimize revenue.
Watch the Recording
About the Hosts
Sheryl E. Kimes is an Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration and a Visiting Professor of Analytics and Operations at the Business School at the National University of Singapore. She has been teaching, conducting research, publishing, and providing consulting services in revenue management for over 25 years. Sherri received the Lifetime Achievement Award by the College of Service Operations of the Production and Operations Management Society and the Industry Relevance Award by the Cornell University Center for Hospitality Research in 2010, 2012 and 2014.
As Revinate’s Chief Revenue Officer, Karen Stephens is charged with driving revenue and scaling the business while overseeing the Go-To-Market team, including Sales, Marketing and Customer Success. Karen has held leadership positions for over 15 years in hospitality tech and distribution companies in both the U.S. and London U.K. including Lanyon, Opodo, lastminute.com and Travelocity.
Anisha Yadav is the Senior Director of Customer Success at Revinate, responsible for optimizing customer success across Revinate’s Guest Data Platform. Prior to joining the Revinate team, Anisha spent eight years in Corporate Revenue Strategy with brands like Joie de Vivre, Two Roads Hospitality, and Taj Hotels Resorts, & Palaces.
"Great experience, easy to follow, organized presentation, relevant information and statistics."- Donna
Reservation Makers: Keeping your brand voice alive in the reservations process
Join our Senior Solutions Strategist, Courtney Witherspoon alongside two of our power users as they discuss transforming order-takers into reservation-makers while keeping your brand voice at the forefront. In this session, we’ll dive into the reservation sales strategies that work to turn lookers into bookers, and cover coaching strategies that’ll help your agents maintain your brand.