Delivering ROI for your hotel through engaging email campaigns

Live webinar

Delivering ROI for your hotel through engaging email campaigns

Every couple of years marketing pundits declare that email is dead, then that it is alive and kicking again. We’re drawing a line under the debate: email marketing is here to stay and it should be a core part of your marketing strategy. Email marketing consistently generates conversions and is one of the cheapest ways to reach qualified customers. In fact, it can deliver big return on little investment – figures from the Direct Marketing Association (DMA) give a current average of 3,800%.

However, as with any marketing activity, you can’t just press send and hope. The key to success is a well-developed strategy, derived from solid data and insights. During this event, we’ll cover the following topics:

  • Benefits of email marketing
  • Understanding the customer journey
  • The five pillars of email marketing
  • Why and when to email
  • How to write great emails
  • Good editorial practice
  • Tracking and measurement

This webinar will help you maximise revenue and increase reader satisfaction though email marketing. Using the principles of our Email Marketing Framework we’ll focus on practical, easy-to-implement steps to help you get the most out of email activities.


Speakers

Helene Hall

Chief Commercial Officer at Melt Content Marketing

Thomas Landen

Global Marketing Director at Revinate