Email Marketing Basics for Small Hotel Groups
There’s more to email marketing than just clicking “Send,” particularly for smaller hotels and hotel groups. Internet Service Providers (ISPs) actively block suspected spammers. Consumers are picky about the promotional emails with which they choose to interact. And, you need a way to measure the return on your email marketing investment.
To be successful, your hotel’s marketing emails have to:
- achieve high delivery rates
- entice guests to open and click through
- convert guests to book or purchase
- produce measurable ROI
Additionally, email marketing practitioners at small hotel groups face unique challenges. You may be asking yourself: How do I scale my efforts across the portfolio? What can I do to promote the brand across properties?
Register now for free to discover how to accomplish all of this with email marketing. We’ll show you how to create email campaigns that drive direct revenue and tailor the guest journey.